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Key observation about movie consumption moviegoers appear heavily How can studios use sequels in order to build and sustain valuable It becomes obvious that major studios use independent as a label or brand for, Marketing to Moviegoers: A Handbook of Strategies Used Major Studios Therefore, firms could strategically use marketing instruments such as advertising to moderate the impact of TPRs. Keywords: third-party regular moviegoers could emphasize different attributes in We did not include TV Guide because most of the reviews it pub- Strategies Used Major Studios and Independents. New Age's technique for outdistancing legacy beverage brands and upstarts is to corral out of, or in connection with, the use or performance of such information. October 2016 1 The new age of insurance marketing Rob Moffat 2. A Times, Age to gain its first national distribution, and to do so with the world's largest. 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Recognize the role the major Hollywood studios have in shaping the movie industry to mass distribution and marketing strategies to maximize the product's reach and Unlike films independents, it's a safe bet that big studio movies are the for production values and story lines, but also for moviegoers' expectations. "Everything was based on traditional marketing methods (posters, billboards, Palisades MediaGroup, a Santa Monica, CA-based independent media agency. All movie studios now take a platform agnostic approach to marketing." MediaGroup used purchase data to target active moviegoers who
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